Search engines can't see images the way humans do, so they rely on ALT text to understand what's in the image. This helps in several ways:
- Improves image indexing: Search engines use ALT text to index images, making them more likely to appear in image search results.
- Enhances page relevance: Well-written alt text can contribute to the overall relevance of a page, especially if it includes appropriate keywords.
- Supports overall site SEO: Accessible websites that follow best practices tend to perform better in search rankings.
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