We understand the importance of tracking data to monitor content performance across your school's website, ensuring that information is effective and being viewed by your stakeholders. So, we have integrated the Matomo Analytics Platform into Juniper Websites. Matomo is a powerful analytics solution used by individuals and large corporations.
Accessing Website Statistics (Web stats)
To access your school's website statistics:
- Log in to your school's website with an Administrator account.
- Select Webstats from the Website tab:
The Matomo Dashboard will open in a new tab:
Reporting opportunities
Some of the top things you might like to report on are:
| Visitors | It’s important to know the number of people you are reaching out to and if they are unique visitors or returning in a specific time frame. If offline marketing is conducted which references a page on your school website, it can be a good way to track the success of the campaign or event promotion. |
| Referrals | Having an understanding of where your traffic is coming from is essential to understanding how well your promotional efforts are working. |
| Bounce Rate* |
A Bounce is when someone visits your site and immediately selects the back button or closes the browser. Typically this means that a user did not find what they were looking for on your website and decided to leave. It could also mean that a user landed on your website by mistake. |
| Exit Pages* |
An Exit happens when a user visits multiple pages and then leaves your website. |
| Top 10 Pages | By being aware of the top pages on your school's website, you know which pages will have the biggest impact if you make a change. |
* Bounce and Exit are often confused. An Exit happens when a user visits multiple pages and then leaves your website. However, a Bounce is when a visitor leaves straight away.
Matomo Dashboard - Widgets
By default your dashboard comprises:
- A Visits over Time graph.
- A Visits by Server Time graph.
- Pages information.
- A Length of Visits cloud.
- A Device type chart.
- A Visitor Map.
- A Referrer Websites table.
Select a Date Range
By default, the Data Range is "yesterday". To change this:
- Select the calendar icon from the top menu bar.
- Select a Period from day, week, month, year or a specific date range.
- Select the specific period from the calendar.
- If you select date range an additional calendar is displayed. The first calendar allows you to set the start date and the second calendar allows you to set the end date:
- Select Apply.
Segmentation
Next to the calendar icon, you can switch between All Visits and Normal Visits. By default, All Visits is selected:
| Normal Visits | Filters data where the content requested was successfully returned. |
| All Visits | Displays figures for all content regardless of whether the item returns successfully or not. |
For a better insight into your real traffic, we suggest setting this option to Normal Visits.
Export Data
You can export data in a variety of formats including CSV, TSV (Excel), XML, Json and PHP.
To save a graph or chart, select the image icon at the bottom of the widget. Selecting the image icon opens a separate box prompting you to right-click and select Save Image As.
Every report table has options and functionality which is useful to that data type. Feel free to play around with the widget options until you feel comfortable.
Scheduling a Report
To schedule a report:
- Open Webstats and select Personal Settings (
) in the top right corner.
- Select Email Reports.
- Select Create and Schedule a report.
- Enter a Description summarising your report.
- Chose a segment. We recommend selecting Normal Visits, as this will display data for genuine traffic, excluding potential bot visits.
- Select the Email Schedule (if the report should be sent Daily, Weekly or Monthly).
- Select the Report Format (how you would like the report to be delivered). Select either HTML, PDF or CSV.
- Determine where you want the report to be sent to (Send report to). Check Send to me and enter any other email address you would like the report to be sent to
- Check the various statistics)you would like to include in the report (Statistics to include).
- Select Create Report.
Create a Dashboard
You have the freedom to add, remove, drag and drop widgets. You can also display the data in other formats to suit your needs. To create a new Dashboard:
- Select Dashboard:
- Select Dashboard:
- Select Create new dashboard to open the Create new dashboard window:
- Enter a Dashboard name for your new dashboard.
- Select whether your dashboard should contain widgets (Default dashboard) or not (Empty dashboard). If you do not select widgets at the point of creation, you will be prompted to add some later.
- Select Yes.
- To add additional widgets, select the Dashboard:
- Hover over a widget to preview:
- Select the widget to drop it on your dashboard.
Dashboard widgets
Every widget has four icons in the top right, which will let you refresh, minimise, expand or remove the widget.:At the bottom left, there are icons that let you change how the data is displayed and options for saving the data to your device. If you cannot see these icons, select the arrow at the bottom of the widget.
Visitors tab
The Visitors tab gives you information about who is visiting your website. Hover your mouse over the report name to bring up a help icon. Select the help icon to view the contextual help for each report.
| Overview |
Provides you with general information about how your school website has evolved. |
| Visitor Log | Contains information about where your visitor is from, how they got to your website, where they arrived on your website and what actions they took. |
| Custom Variables | Used to identify the number of HTTP code requests, such as 404 “page not found” errors. |
| Devices | Find out technical information about your visitors. Here you will discover popular device types, bands and models. |
| Software | Gives you a complete breakdown of a visitor’s operating system, browser type and any plugins. |
| Locations | Gives you more information about a visitor’s location along with their provider. |
| Engagement | Tells you how well your website is engaging your users. You can find out how long visitors stay on your site and how many of them return. |
Actions
The Actions tab tells you how your visitors interact with your website:
| Pages | Contains information about the page URL's that have been visited. |
| Entry pages | Take a look at entry pages for a specific period. An entry page is the first page that a user views during their visit. |
| Exit pages | An exit page is the last page that a user views during their visit. |
| Page Titles | The page title is the HTML <title> tag which most browsers show in their window or tab title. |
| Site Search | If you have a search box on your website, this report will show what visitors are looking for. It can help generate ideas for new content and improve the overall visitor experience. |
| Outlinks | An outlink is a link that leads visitors away from your website. |
| Downloads | Discover what files your visitors have downloaded. |
Referrers
This tab provides details about those referrers who led visitors to your website. The Referrers tab may also contain information about bots targeting your website for marketing purposes, or with malicious intentions.
Unfortunately, website attacks happen all the time. For the most part, they are unsuccessful and go unnoticed. Rest assured, our servers are monitored 24/7, 365 days per year by our data centre advisors. If you have any concerns, contact us.
| Overview | An overview of the referrers that led visitors to your website. |
| All Referrers | Contains information about the distribution of the referrer types. |
| Direct Entry | A visitor has entered the URL in their browser and started looking around your website. |
| Search Engines | A visitor was referred to your website by a search engine. |
| Websites | The visitor followed a link from another website that led to your website. |
| Campaigns | Visitors that arrive on your website as a result of a campaign. |
| Search Engines & Keywords | Displays a list of keywords users were searching for before being referred to your website. |
| Websites & Social | A list of websites which refer visitors to your website. Clicking on a row in the table allows you to see which URLs the links to your website were on. |
Goals
Goals are not in use. If you have any questions about Goals, please contact our Support Team.
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